February 2, 2018

Addressing the Commoditization of Workspace

WHA’s Scott Delano discusses the commoditization of workspace in a piece for Work Design Magazine.

When it comes to spec suites, he notes that designers and architects are responsible for creating solutions that are truly differentiated, and identifies four ways to do this:

  1. Focus on opportunities to up the wow factor
  2. Look beyond the finishes
  3. Design with the target audience and adaptability in mind
  4. Just say ‘no’ to cookie cutter offices

“Building owners who want their space to stand out will be happy to know that designing a spec suite doesn’t have to be a paint-by-number exercise,” says Delano. “Through creative, use-oriented design and some added effort, it’s possible to break the mold to create a space that is truly differentiated.”

Delano goes on to explain how designing beautiful, memorable spaces that stand above the crowd helps lead to a “win-win-win.” The design team creates a space they are proud of, building owners lease their space more quickly, and tenants can thrive in workplaces that support their unique workflows (sans the high price tag).

Read the full piece here.

When repositioning the spec suite at 1 N. Dearborn, WHA designers leveraged the natural light pouring in through the building’s large windows to create bright and open collaboration corners.
Redesigned spec suite at 1 N. Dearborn evokes an industrial feel to give a nod to the building’s history.
Spec suite at 311 S. Wacker in Chicago showcases prime city views in a flexible, open and collaborative design.