Why Branded Workplaces Inspire Millennials (And Every Other Generation)
The brand experience can help attract and inspire a truly engaged workforce, especially when company values and culture are creatively incorporated into the workplace. WHA’s Scott Delano contributed his perspective in a piece for Illinois Real Estate Journal, and notes that designing a client’s branded space often begins before they even move in.
“Branding is a factor even when a company is deciding whether to sign a lease,” said Delano “as prospective tenants evaluate whether a building provides the right canvas for their desired workspace.
He addresses five important important factors for tenants to consider when infusing their brand into a space:
Adjusting office layouts to reflect company values
Creating a consistent look and feel throughout a network of offices
Adding a local twist
Finding unique ways to communicate the company’s purpose throughout the space
Choosing building with common areas and neighborhood amenities that fir with the company’s culture